Does your business designate resources for search engine optimization (SEO)? If not, you are missing out on publicity and client opportunities that are sure to increase your company’s revenue. Here are some SEO fast facts that are more frightening than Halloween if you overlook this key component of marketing:
1. Nearly 80% of users ignore Google’s paid ads.
Think your business is sufficiently represented in internet marketing because you paid to have an ad on Google? Unfortunately, you are mistaken. Searchers realize that you are trying to guide them to your site and will focus on their organic search results instead of the sponsored content.1
2. Approximately 75% of users never make it to Page 2 of Google.
Conduct a search for your business. Are you on the first page of Google’s search results? If not, three quarters of internet users never find your business by way of search.2
3. Companies with blogs have over 400% more indexed pages than sites without them.
Having a blog on your site is a good step to gaining traffic. Updating your blog is better. Blogs generate sales and maintain client interest, so new posts on a frequent and consistent basis are keys to success.3
4. Searches gain up to 300% more traffic to your site than social media.
Outbrain conducted a study utilizing the various search engines and discovered that clicks to your site originate more from search result hits than those stemming from social media. Social media marketing is important, but shouldn’t be your only focus.2
5. Over 90% of internet usage begins with a search engine.
Despite the many online experiences available, the primary activity of internet usage is to conduct a search. If people are browsing, why not direct them to your site?2
The benefits of SEO for business are easy to see and understand. Conducting proper search engine optimization, however, takes time and requires skilled professionals to help your company stand out from the rest. Hire a web consulting company like Paramaya Web Consulting and earn more treats than tricks this Halloween.