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	<title>Paramaya Web Consulting</title>
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		<title>Eenie Meenie Miney Mo: Choosing the Right Web Design Firm</title>
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		<pubDate>Tue, 13 Dec 2011 15:32:57 +0000</pubDate>
		<dc:creator>Laura Sultan</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Copywriting]]></category>
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		<description><![CDATA[How daunting it must be to hire a web design firm. The industry is awash with creatives and techies who speak a mysterious language mostly filled with acronyms. HTML5 &#8211; CSS3 &#8211; SEO &#8211; PHP &#8211; SEO &#8211; ASP &#8211; &#8230; <a href="http://paramaya.net/seo/choosing-a-web-design-firm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>5 Amateur Mistakes of Business Websites</title>
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		<pubDate>Fri, 04 Nov 2011 13:56:38 +0000</pubDate>
		<dc:creator>Laura Sultan</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[SEO]]></category>
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		<description><![CDATA[We look at a lot of websites as part of the work we do for our clients. We see the good, the bad, and the ugly. I can usually distinguish which websites were created by a professional web design firm, &#8230; <a href="http://paramaya.net/website-optimization/amateur-mistakes-business-websites/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Is Your Website Embarrassing Your Sales Reps?</title>
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		<pubDate>Wed, 19 Oct 2011 15:44:55 +0000</pubDate>
		<dc:creator>Laura Sultan</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[Website Redesign]]></category>

		<guid isPermaLink="false">http://paramaya.net/?p=385</guid>
		<description><![CDATA[When you were a kid, did you have a friend who never invited anyone back to her home? She always came to your house, but you never, ever went to hers. Chances are good that her home was an embarrassment &#8230; <a href="http://paramaya.net/website-optimization/website-embarrassing-sales-reps/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Keeping Your Website Content Fresh: Content Strategy for Small Business Websites</title>
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		<comments>http://paramaya.net/website-optimization/keeping-your-website-content-fresh/#comments</comments>
		<pubDate>Thu, 13 Oct 2011 14:51:52 +0000</pubDate>
		<dc:creator>Laura Sultan</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[small business websites]]></category>

		<guid isPermaLink="false">http://paramaya.net/?p=374</guid>
		<description><![CDATA[I hate cleaning out the refrigerator. It&#8217;s one of those mundane household tasks that I put off until later. That is, until the fridge starts to smell and bulges with leftovers. Website content is a lot like refrigerator content. It &#8230; <a href="http://paramaya.net/website-optimization/keeping-your-website-content-fresh/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Improve Website Conversion using Social Proof</title>
		<link>http://paramaya.net/website-optimization/website-conversion-social-proof/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=website-conversion-social-proof</link>
		<comments>http://paramaya.net/website-optimization/website-conversion-social-proof/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 14:44:43 +0000</pubDate>
		<dc:creator>Laura Sultan</dc:creator>
				<category><![CDATA[Content Strategy]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[social proof]]></category>
		<category><![CDATA[website conversion]]></category>
		<category><![CDATA[website roi]]></category>

		<guid isPermaLink="false">http://paramaya.net/?p=359</guid>
		<description><![CDATA[Ever go to a networking event after hours where you just aren&#8217;t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take &#8230; <a href="http://paramaya.net/website-optimization/website-conversion-social-proof/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>5 Productivity Tools for Your Website</title>
		<link>http://paramaya.net/website-optimization/tools-to-make-your-website-work-harder/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tools-to-make-your-website-work-harder</link>
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		<pubDate>Thu, 06 Oct 2011 10:00:00 +0000</pubDate>
		<dc:creator>Laura Sultan</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[website roi]]></category>

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		<description><![CDATA[You now know that your website should be your best employee. Unfortunately, even highly skilled, motivated workers can&#8217;t get very far without the right tools for the job. (A web design company can&#8217;t get very far without computers, for example.) Below &#8230; <a href="http://paramaya.net/website-optimization/tools-to-make-your-website-work-harder/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Website ROI: Is Your Website Sleeping on the Job?</title>
		<link>http://paramaya.net/website-optimization/website-roi/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=website-roi</link>
		<comments>http://paramaya.net/website-optimization/website-roi/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:31:00 +0000</pubDate>
		<dc:creator>Laura Sultan</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Website Optimization]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[website roi]]></category>

		<guid isPermaLink="false">http://paramaya.net/blog/?p=20</guid>
		<description><![CDATA[Here&#8217;s a question for you. What does your website do for your business? In other words, what&#8217;s your return on investment? If you answered &#8220;Not much&#8221; or &#8220;Grrrr,&#8221; then you should pay attention. Picture this. You&#8217;ve hired an employee who &#8230; <a href="http://paramaya.net/website-optimization/website-roi/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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