The Importance of Reviews and Reputation Management for Lawyers

When it comes to establishing your law firm’s online reputation, customer reviews matter more than you may realize. Pre-internet, people depended on recommendations from friends, family, or neighbors when they needed an attorney. Now they can access hundreds of reviews with a single click to help them make their choice. The methods have changed, but

Storytelling in Law Firm Marketing

In the age of the web and social media, it isn’t enough to give customers the standard “you-should-hire-me-because-I’m-a-good-lawyer” sales pitch and call it a day. When you’re marketing your law firm, you aren’t just pitching your services. You’re also selling your brand, the unique personality of your law firm, and you as a lawyer. You

A female attorney in a suit leans against a counter. She is holding an open laptop with one hand while eating with the other. Text says Improving E-A-T for Law Firm SEO.

You probably depend on search engines like Google to drive visitors to your law firm website and bring in new clients. If so, you know that it can be a challenge to outrank the competition for your target search queries. Law firm SEO is competitive, and search engine optimization can seem mysteriously complex to the

What to Do If Your Law Firm’s GMB Listing Was Suspended

A Google My Business (GMB) listing is a vital tool for any small law firm. A prominent GMB listing leads clients directly to your firm and helps them contact you quickly and easily. Google’s local 3-pack includes the three highest-quality, relevant listings in the local search area, meaning that your clients will see your listing

Going Beyond Legalese: Content Strategies for a Better Law Firm Website

What’s the secret to effective content marketing for lawyers? Incorporate these 3 critical steps into your process. Identify your target clients Speak their language Understand the buyer’s journey Get to know your target audience Before you can begin to incorporate keyword research into your client acquisition strategies, you’ve got to put yourself in the mind

How to Get Started with Local SEO: A Guide for Solo Lawyers and Small Firms

When someone is looking for legal representation, there’s no shortage of attorneys to choose from. Online competition for legal services is fierce, but solo lawyers and small firms can compete with larger, national firms at the local level with a good content strategy and local SEO. This article assumes that you have a single physical

Man's hand writing the words - Know the rules - representative of law firm marketing ethics to consider with SEO

When it comes to marketing your law firm, you need to consider your ethical requirements as a lawyer. Every state bar sets its own marketing ethics and requirements that law firms must follow. However, there are common rules that apply to law firm marketing in every state. Failure to comply with these could affect your

How to Respond to Negative Reviews: Best Practices for Law Firms

Online reviews are here to stay, and they play an important role in the success of any law firm. Reviews on sites like Yelp, Google and Avvo are key to the decision-making process for many people when they need to hire a lawyer. That’s why it’s good practice to claim your local and niche directory