The Do’s and Don’ts of Writing Product Descriptions for Ecommerce Websites

One of the most important aspects of content for an ecommerce website is well-written product descriptions. When writing this content, your baseline goals are to describe the items and entice online shoppers to make the purchase. A good product description, however, serves other important purposes such as assuring your site visitors that your merchandise is

Law books and gavel

As we ring in the New Year, we create new goals for the upcoming year. As lawyers, deciding to devote resources to search engine optimization (SEO) is an excellent resolution. Unfortunately, the more intricate concepts of law firm SEO are not part of our knowledge base.

Online marketing for small business: SEO, content writing, links, titles

As we prepare to ring in 2018, we create our New Year’s resolutions. If you are a small business owner, there’s no doubt you hope for growth and significant profits from your company. A critical step towards achieving those goals is devoting time and energy to search engine optimization (SEO.) Perhaps you have done some

Doctor's stethoscope on a laptop keyboard

It’s the holiday season, which means time to buy presents for all your loved ones. As we buy ugly sweaters, expensive electronics and toys galore, we often neglect to spend on a “treat” for our businesses. Digital marketing and healthcare SEO expertise is a gift that keeps on giving to medical practices. Medical SEO services

Online shopper at her computer buying products from an ecommerce store

With Black Friday, Cyber Monday and the holiday season rapidly approaching, ecommerce businesses prepare themselves for what they hope to be booming sales revenue. Though product availability, brand recognition and cost all play into how successful online merchants will be, the companies who fully embrace search engine optimization (SEO) are more likely to succeed. Here

The scales of justice with a clock on one side and money on the other. Attorneys will save time and earn more money with SEO services for their law firm website.

As lawyers, we don’t often think about digital marketing. Search engine optimization (SEO) probably crosses our minds even less. Lack of attention to this critical business practice, however, reduces our chances of increasing clients.

Scary pumpkin representing chilling SEO facts

Does your business designate resources for search engine optimization (SEO)? If not, you are missing out on publicity and client opportunities that are sure to increase your company’s revenue. Here are some SEO fast facts that are more frightening than Halloween if you overlook this key component of marketing: 1. Nearly 80% of users ignore

Screenshot of a Google My Business listing on a mobile phone with a poor review

My husband and I like to go treasure hunting in thrift stores, and I recently found a very nice long winter coat. It’s the kind of coat that would be comfortable in Dr. Zhivago, and it was a timely find. Living and working in Atlanta, I rarely need more than a light jacket in the