How to Get Started with Local SEO: A Guide for Solo Lawyers and Small Firms

When someone is looking for legal representation, there’s no shortage of attorneys to choose from. Online competition for legal services is fierce, but solo lawyers and small firms can compete with larger, national firms at the local level with a good content strategy and local SEO. This article assumes that you have a single physical

Man's hand writing the words - Know the rules - representative of law firm marketing ethics to consider with SEO

When it comes to marketing your law firm, you need to consider your ethical requirements as a lawyer. Every state bar sets its own marketing ethics and requirements that law firms must follow. However, there are common rules that apply to law firm marketing in every state. Failure to comply with these could affect your

How to Respond to Negative Reviews: Best Practices for Law Firms

Online reviews are here to stay, and they play an important role in the success of any law firm. Reviews on sites like Yelp, Google and Avvo are key to the decision-making process for many people when they need to hire a lawyer. That’s why it’s good practice to claim your local and niche directory

Virtual Offices and Local SEO for Law Firms

If you’re running a law firm, large or small, marketing is usually a priority. Local search engine optimization is often a big part of that. That’s why you should understand the possible ramifications of using virtual offices to spearhead your local SEO strategy. Let’s take a closer look at what you need to know. What

Young woman lawyer rolling her eyes with her hand covering her face while looking at her law firm website

Do you remember when you were young and there was a kid in school who never invited anyone back to her home? Maybe she came to your house, but you never, ever went to hers. Chances are good that she was embarrassed by her home. Maybe her parents weren’t hospitable to guests. Maybe the house

Example GMB post from a law firm

These days, law firms usually understand the importance of online marketing and search engine optimization (SEO). You probably know the value of a quality Google My Business (GMB) page and are using it to your strategic advantage. You’ve got that covered, but there’s one GMB feature you may have missed. Are you harnessing the power

4 stars on a brick wall representing review stars

Online reviews are proving to be highly effective tools for that “word of mouth” buzz that has long been the source of new business for law firms. Managed carefully, your online reviews portal can be the workhorse of your marketing strategy. Asking clients for a favor is tricky for any business, but law firms have

Illustration of a man pointing to an open book

Though search optimization tools seemingly make SEO easy for everyone, true SEO mastery only comes with experience and a bit of study. One of the most important aspects to learn is the key terminology. This post provides an SEO cheat sheet of the most commonly used terms that can be confusing to SEO novices. 1.

Make Search Performance Fireworks with 10 SEO Quick Fixes

Don’t let the “lazy, hazy crazy days of summer” make you lax about your company’s website. Create SEO fireworks with some quick SEO fixes that anyone can implement. These easy adjustments help you increase your rankings and search presence, thus increasing your site traffic and profitability. Here are 10 easy search engine optimization techniques to