Content marketing for lawyers is part of a digital marketing campaign. Though many attorneys believe website content is written solely for search queries and to offer contact information, content marketing is more nuanced than just search engine optimization (SEO) practices.
Basic SEO guidelines remind you to position your keywords in headings, alt tags, meta-descriptions, etc. More in-depth keywords optimization, however, requires a bit more strategic planning.
Digital marketing is a more complex field than many business owners realize. Implementing the different techniques correctly requires significant training that many entrepreneurs and professionals simply lack the time to pursue. Hiring a web consulting firm is the easier and more efficient approach to digital marketing. Not all agencies are best for your business, however,
Valentine’s Day is a holiday of love that extends beyond romantic feelings. If you love your career in the medical field, use the holiday as a chance to promote your business. Medical practices typically rely on directory listings and word of mouth to earn patients. An informative and appealing website is also a step in
One of the most important aspects of content for an ecommerce website is well-written product descriptions. When writing this content, your baseline goals are to describe the items and entice online shoppers to make the purchase. A good product description, however, serves other important purposes such as assuring your site visitors that your merchandise is
As we ring in the New Year, we create new goals for the upcoming year. As lawyers, deciding to devote resources to search engine optimization (SEO) is an excellent resolution. Unfortunately, the more intricate concepts of law firm SEO are not part of our knowledge base.
As we prepare to ring in 2018, we create our New Year’s resolutions. If you are a small business owner, there’s no doubt you hope for growth and significant profits from your company. A critical step towards achieving those goals is devoting time and energy to search engine optimization (SEO.) Perhaps you have done some
It’s the holiday season, which means time to buy presents for all your loved ones. As we buy ugly sweaters, expensive electronics and toys galore, we often neglect to spend on a “treat” for our businesses. Digital marketing and healthcare SEO expertise is a gift that keeps on giving to medical practices. Medical SEO services
With Black Friday, Cyber Monday and the holiday season rapidly approaching, ecommerce businesses prepare themselves for what they hope to be booming sales revenue. Though product availability, brand recognition and cost all play into how successful online merchants will be, the companies who fully embrace search engine optimization (SEO) are more likely to succeed. Here