How to Use Rich Snippets to Boost Ecommerce Sales

As digital marketing campaigns continue to evolve and become even more competitive, many ecommerce businesses are looking for ways to stand out from the pack. Employing less common marketing techniques is a strong strategy, and dedicating resources to the creation of rich snippets in search engine results is a wise investment. With only an estimated

Digital marketing for doctors

Word of mouth referrals are not enough for medical doctors to expand their practice. For most healthcare practitioners, a website is the only method of advertising. Accordingly, the website must be developed with medical search engine optimization (SEO) techniques in mind to attract clients. Venturing further, the medical content must also evolve to meet the

Content Marketing for Lawyers

Content marketing for lawyers is part of a digital marketing campaign. Though many attorneys believe website content is written solely for search queries and to offer contact information, content marketing is more nuanced than just search engine optimization (SEO) practices.

keyword research pot of gold

Basic SEO guidelines remind you to position your keywords in headings, alt tags, meta-descriptions, etc. More in-depth keywords optimization, however, requires a bit more strategic planning.

Questions to ask a digital marketing firm

Digital marketing is a more complex field than many business owners realize. Implementing the different techniques correctly requires significant training that many entrepreneurs and professionals simply lack the time to pursue. Hiring a web consulting firm is the easier and more efficient approach to digital marketing. Not all agencies are best for your business, however,

The Do’s and Don’ts of Writing Product Descriptions for Ecommerce Websites

One of the most important aspects of content for an ecommerce website is well-written product descriptions. When writing this content, your baseline goals are to describe the items and entice online shoppers to make the purchase. A good product description, however, serves other important purposes such as assuring your site visitors that your merchandise is

Law books and gavel

As we ring in the New Year, we create new goals for the upcoming year. As lawyers, deciding to devote resources to search engine optimization (SEO) is an excellent resolution. Unfortunately, the more intricate concepts of law firm SEO are not part of our knowledge base.