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Do you hop on Google several times a week and search your target keywords, hoping to see your website in the coveted #1 spot? If so, please stop wasting your time. That may seem like a strange statement for someone whose business is largely concerned with search engine optimization (SEO), which is all about improving

"Everyone" is not your target customer

I consult with a lot of folks about how to market their products and services online. We may be planning a new website design, preparing for an SEO audit or discussing new channels for their web marketing efforts. I always ask them who they want to reach. In other words, who’s their target customer? Business

Is your website optimized for mobile?

It’s probably more than you think. According to a recent study by the Pew Research, 45% of American adults have a smartphone and 25% have a tablet like the iPad. “31% of current cell internet users say that they mostly go online using their cell phone, and not using some other device such as a

How daunting it must be to hire a web design firm. The industry is awash with creatives and techies who speak a mysterious language mostly filled with acronyms. HTML5 – CSS3 – SEO – PHP – SEO – ASP – XHTML – XML – JPEG – GIF – PNG – JQuery – PSD – PDF

We look at a lot of websites as part of the work we do for our clients. We see the good, the bad, and the ugly. I can usually distinguish which websites were created by a professional web design firm, the ones that were created from a template, and the ones that were created by

I hate cleaning out the refrigerator. It’s one of those mundane household tasks that I put off until later. That is, until the fridge starts to smell and bulges with leftovers. Website content is a lot like refrigerator content. It looks good when you first put it in, but the decomposition process begins immediately. Unfortunately,

You now know that your website should be your best employee.¬†Unfortunately, even highly skilled, motivated workers can’t get very far without the right tools for the job. (A web design company can’t get very far without computers, for example.) Below are some of the best productivity tools to make your website work harder for your

Here’s a question for you. What does your website do for your business? In other words, what’s your return on investment? If you answered “Not much” or “Grrrr,” then you should pay attention. Picture this. You’ve hired an employee who is willing to work 24 hours a day, 7 days a week, 365 days a