As a small business, you serve customers from everywhere, including your local neighborhood. Reaching those nearby customers may involve traditional methods of advertising, but improving your online presence is essential.
Your clients are bound to find you through a web search, even if they live just a few blocks away. To ensure those customers don’t miss out on what you have to offer, Paramaya uses its local SEO expertise to implement an effective online strategy.
Why is Local SEO Important?
People search online for all kinds of local services, from restaurants and flower shops to lawyers and bookkeepers. When they scan Google search results, they are presented with a list of the top three businesses closest to them, along with user ratings, a map, contact information, and link to the business website.
But the search engine doesn’t just know this information: you have to use certain tools in order to let Google and its users know you are there. This is especially important for small businesses who rely on in-person service. Eighty percent of U.S. disposable income is actually spent within 20 miles of home.
What Are the Components of Local SEO?
Organic search is different from local search. Organic search is focused on driving traffic to a website, while local search anticipates an in-person visit or phone call. In order to maximize your business presence on Google’s local search, our agency uses proven strategies that include:
- Google My Business: Claim and optimize this listing so that a business appears prominently when local users go to the search engine or to Google maps looking for a particular service.
- Local Business Citations: Arrange mention in local directories in order to bolster credibility and improve local SEO presence.
- Rich Snippets: Optimize search result listings to include extra information such as star ratings, to bring attention to our client’s business and to let potential customers know right away the reputation of that business.
- Local Search on Mobile: Enable client websites to be mobile-friendly, an essential step to reach target customers. Mobile search is used by far more people than desktop search.
- Reviews Management: Manage online reviews to demonstrate our client’s commitment to good service. We work strategically to decide how to respond to user comments and encourage existing customers to leave notes about their experience online.
These are just some of the ways we help clients to ensure that customers find their business while searching for relevant services online. Paramaya has the expertise and dedication you need to push your business toward success.
Want to Learn More?
Paramaya Web Consulting can work with you on local SEO services. To learn more about how we can help your business achieve your SEO goals, contact us today.