Twitter Highlights from Internet Summit 2014, Raleigh, NC

After attending the Techmedia’s Digital Summit in Atlanta last May, I thought I’d check out the Internet Summit, which was held in Raleigh, NC last week.

Internet Summit 2014, Raleigh, NC

Steve Wozniak had to cancel his keynote at the Atlanta conference due to flight delays, so I was happy to see him on the agenda in Raleigh. If there’s one thing that can turn internet marketers into pushing and shoving kindergartners, it’s “The Woz.”

The keynote speakers draw the crowds, but the real digital marketing “meat” of the conference came from the sessions. Below are some of the best nuggets of wisdom as documented on Twitter.

The ‘Next SEO: Evolve Your Approach to Customer Acquisition or Risk Extinction – Seth Dotterer, Conductor

Multi-Channel Attribution & the Digital Media Food Pyramid – Dan Golden, Be Found Online

Driving Marketing Goals with Influencers and Brand Advocates – McGavock Edwards & Christine Pierpoint, IMRE

Paths to Successful Sales in the Social Media Era a.k.a. Social Selling – Jeff Sheehan, Sheehan Marketing Strategies

@crou

Trends in Search & Social – Donna Bedford, Lenovo, Scott Gardner, Bank of America, Cara Rousseau, Duke University, Melissa Sowry, Burt’s Bees, Christian Sullivan, Ignite Social Media

Getting The Most Out of Paid Search – Diane Pease, Cisco

 

Communities & Relationship Marketing – Marcelo Andrade, Commonwealth, McCann

How to Consistently Win at Content Marketing – Arnie Kuenn, Vertical Measures

Closing Keynote – Robin Wheeler, Twitter

 

ABOUT THE AUTHOR

Avatar

Laura Sultan

Laura Sultan is a veteran at creating successful SEO strategies that grow small businesses. She founded Paramaya Web Consulting in 2001 and has established herself as a respected SEO professional specializing in SEO for law firms. Laura is proud to call Atlanta home where she lives with her family on a small urban farm. Outside the office, Laura enjoys gardening, hiking, birding, and nature photography.

  • Repurposing Content for an SEO Boost

    Repurposing Content for an SEO Boost

    Content is at the heart of successful online marketing for any law firm, but you may struggle to push out new content on a consistent basis. Maybe you’re a solo lawyer trying to grow your own law firm through content marketing. Perhaps you’re an in-house marketing director managing content ...

  • Using Social Proof in Your Law Firm Marketing

    Using Social Proof in Your Law Firm Marketing

    Have you ever been to a networking event where you weren’t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take our cues from other attendees in this situation, a psychological ...

  • The Importance of Reviews and Reputation Management for Lawyers

    The Importance of Reviews and Reputation Management for Lawyers

    When it comes to establishing your law firm’s online reputation, customer reviews matter more than you may realize. Pre-internet, people depended on recommendations from friends, family, or neighbors when they needed an attorney. Now they can access hundreds of reviews with a single click to help them make their ...