Digital Marketing:The Gift You Can Give Your Medical Practice

Doctor's stethoscope on a laptop keyboard

It’s the holiday season, which means time to buy presents for all your loved ones. As we buy ugly sweaters, expensive electronics and toys galore, we often neglect to spend on a “treat” for our businesses. Digital marketing and healthcare SEO expertise is a gift that keeps on giving to medical practices.

Medical SEO services often yield a higher return than paid advertising while increasing your exposure to patients in the market for a new healthcare practitioner. Specifically, an experienced SEO agency will work with you to create goals that utilize SEO for doctors and marketing techniques to help you gain new patients.

Here are some positive outcomes that your medical practice should strive for with the assistance of a top web consulting firm:

1. Improve your Search Engine Performance.

It may seem over-simplified to include this outcome as a goal for your medical practice. In truth, however, many doctors are unaware just how important SEO and search rankings are for their practice. Google revealed that over 44% of patients scheduled an appointment with the healthcare facility that appeared in their search results.

Paid advertisements my appear to be a quick fix for medical practices, but over 70% of searchers ignore the ads. Making your practice’s website rank higher is a critical goal that requires the assistance of an experienced SEO firm.

Your potential patients are conducting localized searches as simplistic as “Dentist in Atlanta.” With such vague search terms, you need the SEO firm that knows how to best employ techniques to make your healthcare website appear in a high position on the search engine ranking page.

2. Increase your Social Media Presence.

As a medical doctor, you probably only use social media for your personal life. Many healthcare practitioners refrain from social media to avoid looking “unprofessional.” This tactic, however, is not a patient-friendly approach. Perhaps surprisingly, over 40% of patients say that social media impacts their decision to visit a particular hospital, treatment facility or healthcare practitioner. Digital marketing experts can create and monitor your social media campaigns on Facebook, Twitter, LinkedIn and Instagram to provide the content your patients are looking for yet still abide by HIPAA regulations.

3. Humanize your Medical Practice.

Patients are afraid to go to the doctor. White Coat Syndrome exemplifies this concept, and you have probably observed how your patients seem apprehensive when they come in for their appointment. Many patients will avoid seeing a healthcare practitioner until their symptoms are unbearable. Accordingly, time and effort must be devoted to how your web content is managed.

The more approachable you appear via your website, the more potential patients will see you as the friendlier or more relatable option when they are searching for a new doctor. In turn, they will choose to schedule an appointment with you over your competition.

Experts in medical digital marketing understand how to incorporate keywords and other SEO techniques into a patient-friendly website that will market your credentials as well as create an appealing and informative website. Important content for healthcare practices includes medical images and case studies, which a web consulting firm will select, manage and write for you.

4. Manage the External Links to your Website for Local Search Optimization.

Doctor directories are exploding on the internet and mobile devices as patients often conduct local searches to find a dentist or doctor. Review sites such as Health Grades and Rate My Doctor have grown in popularity, and newer doctor-finding apps such as ZocDoc and Amino continue to appear on the market. As more and more patients use these websites and apps to find the nearest healthcare practitioner, it is essential to ensure that your information is properly listed.

Many review sites and apps either list the wrong information or don’t list your location or contact information. Medical professionals underestimate the negative impact of incorrect listings, but this is a big mistake. Over 30% of patients will not pursue a business with incorrect contact information when conducting a local search.

Local SEO for doctors includes the tedious yet effective task of managing your profile in 3rd-party doctor search websites to ensure that your medical practice properly appears on the directories that patients utilize the most.

The best medical SEO firms will also conduct other off-page optimization techniques to connect you to other healthcare websites that will earn credibility and exposure for your medical practice’s website.

5. Provide Common Healthcare Information.

You have probably experienced patients coming to you with a self-diagnosis via WebMd or other healthcare website. A staggering 77% of patients begin the search for healthcare information via sites like Google or Bing. In order to take advantage of that statistic, it is important for your medical practice’s website to maintain a blog or evergreen content that addresses basic health information that pertains to your specialty.

Qualified medical SEO professionals know how to write content that will be valuable to your potential patients yet won’t overstep the boundaries of professional guideline. In turn, you will appear credible and experienced to potential patients and will earn a scheduled appointment due to their user experience on your website.

The goals listed above are items that should be part of your New Year’s resolution for your medical practice. Contact the SEO experts at Paramaya Web Consulting now to start growing your practice today!


Nancy Rapp

Nancy Rapp has a law degree and works as a professor of legal studies in addition to being an SEO content specialist. Her unique background allows her to view the world of law firm SEO from the eyes of both an attorney and a digital marketing professional.See more at LinkedIn.

  • Illustration of a man pointing to an open book

    SEO Terminology Defined: An SEO Study Guide

    Though search optimization tools seemingly make SEO easy for everyone, true SEO mastery only comes with experience and a bit of study. One of the most important aspects to learn is the key terminology. This post provides an SEO cheat sheet of the most commonly used terms that can ...

  • Make Search Performance Fireworks with 10 SEO Quick Fixes

    Make Search Performance Fireworks with 10 SEO Quick Fixes

    Don’t let the “lazy, hazy crazy days of summer” make you lax about your company’s website. Create SEO fireworks with some quick SEO fixes that anyone can implement. These easy adjustments help you increase your rankings and search presence, thus increasing your site traffic and profitability. Here are 10 ...

  • How to Use Rich Snippets to Boost Ecommerce Sales

    How to Use Rich Snippets to Boost Ecommerce Sales

    As digital marketing campaigns continue to evolve and become even more competitive, many ecommerce businesses are looking for ways to stand out from the pack. Employing less common marketing techniques is a strong strategy, and dedicating resources to the creation of rich snippets in search engine results is a ...