As we prepare to ring in 2018, we create our New Year’s resolutions. If you are a small business owner, there’s no doubt you hope for growth and significant profits from your company. A critical step towards achieving those goals is devoting time and energy to search engine optimization (SEO.) Perhaps you have done some keyword management or allocated funds to pay-per-click advertisements. SEO for small businesses, however, involves a web of digital marketing activities to increase your gains.
In order to cover many of your bases, here are some simple SEO resolutions to focus on in the New Year:
Spend time on image optimization.
Think of the time you spend browsing the internet and social media. Most of the items we read or click on have at least one image. Stock images are a good start, but customized images and infographics are eye-catching and establish credibility. If your small business is an ecommerce company, images of your products are paramount to your success.
There is more to image optimization, however, than just picking a good photo. Skilled SEO firms apply keyword research to the descriptions, file names and alt tags in order to use the image to improve search rankings. Images must also be optimized to load properly and quickly to not lose your site visitors interest.
Make your content more user friendly.
The need for content is obvious even to an SEO novice. Small business content includes descriptions of products and services, company information and reviews, if possible. A blog and updated evergreen content are also important as they maintain your customers’ interest, increase your credibility and increase site visits.
There is a difference, however, between having content and having good content. SEO content writers understand the importance of content that users will actually read and understand and also know the critical tips for improving readability. For example, the spacing of the text is important as “research shows that the presence of white space in web text increases understanding by up to 20%.” Tricks like adding lists, shorter sentences and paragraphs and headings all improve user experience and keep them on your webpage longer. In turn, search engines measure the activity on the page and will improve your site’s ranking position.
Improve your site’s compatibility with voice search.
This holiday’s hot gift items included electronics like the Amazon Echo and Google Home. These items plus the popularity of Siri increase the pervasiveness of voice search. In order to optimize your site for voice search, small business SEO requires time devoted to long-tail keyword searches. These searches have a more conversational tone and often answer a question. For example, a small law practice can’t just focus on ranking for “family law attorney.” Instead, “child custody attorney near me” may be an important law firm SEO phrase to try to target. Experienced SEO agencies will conduct keyword research and plan for long tail searches as well as the common phrases in order to target voice search users and standard searches.
Increase your business’ credibility with content marketing.
Link building is part of off-page optimization that many small businesses attempt but often miss the main objectives. Just having your site be part of a directory isn’t enough. Your inbound links should come from high-quality, authoritative sources.
If you run an ecommerce business, for example, target popular bloggers and influencers and encourage them to review your products. If you are a member of a medical practice, ensure that your contact information is correct on influential sites such as Rate My Doctor and Health Grades. Experienced SEO firms understand the different off-page optimization strategies that work best for each type of small business and strive for maximum, quality exposure.
Paramaya Web Consulting specializes in SEO for small business and focuses on the growth that best suits your business’ needs. Whether you want to improve your ecommerce sales, increase brand awareness for your law firm or medical practice, or simply expand your business’ reach, contact us today for a free initial consultation.