As we ring in the New Year, we create new goals for the upcoming year. As lawyers, deciding to devote resources to search engine optimization (SEO) is an excellent resolution. Unfortunately, the more intricate concepts of law firm SEO are not part of our knowledge base.
As lawyers, we don’t often think about digital marketing. Search engine optimization (SEO) probably crosses our minds even less. Lack of attention to this critical business practice, however, reduces our chances of increasing clients.