content marketing

Storytelling in Law Firm Marketing

In the age of the web and social media, it isn’t enough to give customers the standard “you-should-hire-me-because-I’m-a-good-lawyer” sales pitch and call it a day. When you’re marketing your law firm, you aren’t just pitching your services. You’re also selling your brand, the unique personality of your law firm, and you as a lawyer. You

A female attorney in a suit leans against a counter. She is holding an open laptop with one hand while eating with the other. Text says Improving E-A-T for Law Firm SEO.

You probably depend on search engines like Google to drive visitors to your law firm website and bring in new clients. If so, you know that it can be a challenge to outrank the competition for your target search queries. Law firm SEO is competitive, and search engine optimization can seem mysteriously complex to the

Going Beyond Legalese: Content Strategies for a Better Law Firm Website

What’s the secret to effective content marketing for lawyers? Incorporate these 3 critical steps into your process. Identify your target clients Speak their language Understand the buyer’s journey Get to know your target audience Before you can begin to incorporate keyword research into your client acquisition strategies, you’ve got to put yourself in the mind

Content Marketing for Lawyers

Content marketing for lawyers is part of a digital marketing campaign. Though many attorneys believe website content is written solely for search queries and to offer contact information, content marketing is more nuanced than just search engine optimization (SEO) practices.

Online marketing for small business: SEO, content writing, links, titles

As we prepare to ring in 2018, we create our New Year’s resolutions. If you are a small business owner, there’s no doubt you hope for growth and significant profits from your company. A critical step towards achieving those goals is devoting time and energy to search engine optimization (SEO.) Perhaps you have done some

Twitter Highlights from Internet Summit 2014, Raleigh, NC

After attending the Techmedia’s Digital Summit in Atlanta last May, I thought I’d check out the Internet Summit, which was held in Raleigh, NC last week. Steve Wozniak had to cancel his keynote at the Atlanta conference due to flight delays, so I was happy to see him on the agenda in Raleigh. If there’s one thing that