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Using Social Proof in Your Law Firm Marketing

Have you ever been to a networking event where you weren’t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take our cues from other attendees in this situation, a psychological phenomenon known as “social proof.” What

A female attorney in a suit leans against a counter. She is holding an open laptop with one hand while eating with the other. Text says Improving E-A-T for Law Firm SEO.

You probably depend on search engines like Google to drive visitors to your law firm website and bring in new clients. If so, you know that it can be a challenge to outrank the competition for your target search queries. Law firm SEO is competitive, and search engine optimization can seem mysteriously complex to the