ecommerce seo

The Do’s and Don’ts of Writing Product Descriptions for Ecommerce Websites

One of the most important aspects of content for an ecommerce website is well-written product descriptions. When writing this content, your baseline goals are to describe the items and entice online shoppers to make the purchase. A good product description, however, serves other important purposes such as assuring your site visitors that your merchandise is

Online shopper at her computer buying products from an ecommerce store

With Black Friday, Cyber Monday and the holiday season rapidly approaching, ecommerce businesses prepare themselves for what they hope to be booming sales revenue. Though product availability, brand recognition and cost all play into how successful online merchants will be, the companies who fully embrace search engine optimization (SEO) are more likely to succeed. Here

SEO in an ecommerce shopping cart icon

As the owner of an online store, you know the challenges of dealing with customers, processing and shipping orders, and keeping hundreds or thousands of products updated. Worrying about how well your ecommerce website is optimized for search may be low on your priority list. But here’s the thing – when you get SEO right