reviews management

Using Social Proof in Your Law Firm Marketing

Have you ever been to a networking event where you weren’t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take our cues from other attendees in this situation, a psychological phenomenon known as “social proof.” What

The Importance of Reviews and Reputation Management for Lawyers

When it comes to establishing your law firm’s online reputation, customer reviews matter more than you may realize. Pre-internet, people depended on recommendations from friends, family, or neighbors when they needed an attorney. Now they can access hundreds of reviews with a single click to help them make their choice. The methods have changed, but

4 stars on a brick wall representing review stars

Online reviews are proving to be highly effective tools for that “word of mouth” buzz that has long been the source of new business for law firms. Managed carefully, your online reviews portal can be the workhorse of your marketing strategy. Asking clients for a favor is tricky for any business, but law firms have