Content Strategy

Going Beyond Legalese: Content Strategies for a Better Law Firm Website

What’s the secret to effective content marketing for lawyers? Incorporate these 3 critical steps into your process. Identify your target clients Speak their language Understand the buyer’s journey Get to know your target audience Before you can begin to incorporate keyword research into your client acquisition strategies, you’ve got to put yourself in the mind

Young woman lawyer rolling her eyes with her hand covering her face while looking at her law firm website

Do you remember when you were young and there was a kid in school who never invited anyone back to her home? Maybe she came to your house, but you never, ever went to hers. Chances are good that she was embarrassed by her home. Maybe her parents weren’t hospitable to guests. Maybe the house

Digital marketing for doctors

Word of mouth referrals are not enough for medical doctors to expand their practice. For most healthcare practitioners, a website is the only method of advertising. Accordingly, the website must be developed with medical search engine optimization (SEO) techniques in mind to attract clients. Venturing further, the medical content must also evolve to meet the

Content Marketing for Lawyers

Content marketing for lawyers is part of a digital marketing campaign. Though many attorneys believe website content is written solely for search queries and to offer contact information, content marketing is more nuanced than just search engine optimization (SEO) practices.

The Do’s and Don’ts of Writing Product Descriptions for Ecommerce Websites

One of the most important aspects of content for an ecommerce website is well-written product descriptions. When writing this content, your baseline goals are to describe the items and entice online shoppers to make the purchase. A good product description, however, serves other important purposes such as assuring your site visitors that your merchandise is

Online marketing for small business: SEO, content writing, links, titles

As we prepare to ring in 2018, we create our New Year’s resolutions. If you are a small business owner, there’s no doubt you hope for growth and significant profits from your company. A critical step towards achieving those goals is devoting time and energy to search engine optimization (SEO.) Perhaps you have done some

Twitter Highlights from Internet Summit 2014, Raleigh, NC

After attending the Techmedia’s Digital Summit in Atlanta last May, I thought I’d check out the Internet Summit, which was held in Raleigh, NC last week. Steve Wozniak had to cancel his keynote at the Atlanta conference due to flight delays, so I was happy to see him on the agenda in Raleigh. If there’s one thing that

How daunting it must be to hire a web design firm. The industry is awash with creatives and techies who speak a mysterious language mostly filled with acronyms. HTML5 – CSS3 – SEO – PHP – SEO – ASP – XHTML – XML – JPEG – GIF – PNG – JQuery – PSD – PDF

We look at a lot of websites as part of the work we do for our clients. We see the good, the bad, and the ugly. I can usually distinguish which websites were created by a professional web design firm, the ones that were created from a template, and the ones that were created by