Content Strategy

Repurposing Content for an SEO Boost

Content is at the heart of successful online marketing for any law firm, but you may struggle to push out new content on a consistent basis. Maybe you’re a solo lawyer trying to grow your own law firm through content marketing. Perhaps you’re an in-house marketing director managing content for over 150 lawyers covering several

Using Social Proof in Your Law Firm Marketing

Have you ever been to a networking event where you weren’t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take our cues from other attendees in this situation, a psychological phenomenon known as “social proof.” What

Storytelling in Law Firm Marketing

In the age of the web and social media, it isn’t enough to give customers the standard “you-should-hire-me-because-I’m-a-good-lawyer” sales pitch and call it a day. When you’re marketing your law firm, you aren’t just pitching your services. You’re also selling your brand, the unique personality of your law firm, and you as a lawyer. You

A female attorney in a suit leans against a counter. She is holding an open laptop with one hand while eating with the other. Text says Improving E-A-T for Law Firm SEO.

You probably depend on search engines like Google to drive visitors to your law firm website and bring in new clients. If so, you know that it can be a challenge to outrank the competition for your target search queries. Law firm SEO is competitive, and search engine optimization can seem mysteriously complex to the

Going Beyond Legalese: Content Strategies for a Better Law Firm Website

What’s the secret to effective content marketing for lawyers? Incorporate these 3 critical steps into your process. Identify your target clients Speak their language Understand the buyer’s journey Get to know your target audience Before you can begin to incorporate keyword research into your client acquisition strategies, you’ve got to put yourself in the mind

Young woman lawyer rolling her eyes with her hand covering her face while looking at her law firm website

Do you remember when you were young and there was a kid in school who never invited anyone back to her home? Maybe she came to your house, but you never, ever went to hers. Chances are good that she was embarrassed by her home. Maybe her parents weren’t hospitable to guests. Maybe the house

Digital marketing for doctors

Word of mouth referrals are not enough for medical doctors to expand their practice. For most healthcare practitioners, a website is the only method of advertising. Accordingly, the website must be developed with medical search engine optimization (SEO) techniques in mind to attract clients. Venturing further, the medical content must also evolve to meet the

Content Marketing for Lawyers

Content marketing for lawyers is part of a digital marketing campaign. Though many attorneys believe website content is written solely for search queries and to offer contact information, content marketing is more nuanced than just search engine optimization (SEO) practices.

The Do’s and Don’ts of Writing Product Descriptions for Ecommerce Websites

One of the most important aspects of content for an ecommerce website is well-written product descriptions. When writing this content, your baseline goals are to describe the items and entice online shoppers to make the purchase. A good product description, however, serves other important purposes such as assuring your site visitors that your merchandise is