Content Strategy

How daunting it must be to hire a web design firm. The industry is awash with creatives and techies who speak a mysterious language mostly filled with acronyms. HTML5 – CSS3 – SEO – PHP – SEO – ASP – XHTML – XML – JPEG – GIF – PNG – JQuery – PSD – PDF

We look at a lot of websites as part of the work we do for our clients. We see the good, the bad, and the ugly. I can usually distinguish which websites were created by a professional web design firm, the ones that were created from a template, and the ones that were created by

I hate cleaning out the refrigerator. It’s one of those mundane household tasks that I put off until later. That is, until the fridge starts to smell and bulges with leftovers. Website content is a lot like refrigerator content. It looks good when you first put it in, but the decomposition process begins immediately. Unfortunately,

Ever go to a networking event after hours where you just aren’t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take our cues from other attendees in this situation, a psychological phenomenon know as “social proof.”