In the age of the web and social media, it isn’t enough to give customers the standard “you-should-hire-me-because-I’m-a-good-lawyer” sales pitch and call it a day. When you’re marketing your law firm, you aren’t just pitching your services. You’re also selling your brand, the unique personality of your law firm, and you as a lawyer. You
Word of mouth referrals are not enough for medical doctors to expand their practice. For most healthcare practitioners, a website is the only method of advertising. Accordingly, the website must be developed with medical search engine optimization (SEO) techniques in mind to attract clients. Venturing further, the medical content must also evolve to meet the
Though many medical doctors and lawyers have created websites for their practices, not many of these sites adhere to enough of the major search engine optimization (SEO) guidelines. A critical component of healthcare and legal SEO techniques is attention to local search optimization.
Content marketing for lawyers is part of a digital marketing campaign. Though many attorneys believe website content is written solely for search queries and to offer contact information, content marketing is more nuanced than just search engine optimization (SEO) practices.
Basic SEO guidelines remind you to position your keywords in headings, alt tags, meta-descriptions, etc. More in-depth keywords optimization, however, requires a bit more strategic planning.
As we prepare to ring in 2018, we create our New Year’s resolutions. If you are a small business owner, there’s no doubt you hope for growth and significant profits from your company. A critical step towards achieving those goals is devoting time and energy to search engine optimization (SEO.) Perhaps you have done some
How daunting it must be to hire a web design firm. The industry is awash with creatives and techies who speak a mysterious language mostly filled with acronyms. HTML5 – CSS3 – SEO – PHP – SEO – ASP – XHTML – XML – JPEG – GIF – PNG – JQuery – PSD – PDF
I hate cleaning out the refrigerator. It’s one of those mundane household tasks that I put off until later. That is, until the fridge starts to smell and bulges with leftovers. Website content is a lot like refrigerator content. It looks good when you first put it in, but the decomposition process begins immediately. Unfortunately,
You now know that your website should be your best employee. Unfortunately, even highly skilled, motivated workers can’t get very far without the right tools for the job. (A web design company can’t get very far without computers, for example.) Below are some of the best productivity tools to make your website work harder for your