Law Firm Marketing

Repurposing Content for an SEO Boost

Content is at the heart of successful online marketing for any law firm, but you may struggle to push out new content on a consistent basis. Maybe you’re a solo lawyer trying to grow your own law firm through content marketing. Perhaps you’re an in-house marketing director managing content for over 150 lawyers covering several

Using Social Proof in Your Law Firm Marketing

Have you ever been to a networking event where you weren’t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take our cues from other attendees in this situation, a psychological phenomenon known as “social proof.” What

The Importance of Reviews and Reputation Management for Lawyers

When it comes to establishing your law firm’s online reputation, customer reviews matter more than you may realize. Pre-internet, people depended on recommendations from friends, family, or neighbors when they needed an attorney. Now they can access hundreds of reviews with a single click to help them make their choice. The methods have changed, but

Storytelling in Law Firm Marketing

In the age of the web and social media, it isn’t enough to give customers the standard “you-should-hire-me-because-I’m-a-good-lawyer” sales pitch and call it a day. When you’re marketing your law firm, you aren’t just pitching your services. You’re also selling your brand, the unique personality of your law firm, and you as a lawyer. You

A female attorney in a suit leans against a counter. She is holding an open laptop with one hand while eating with the other. Text says Improving E-A-T for Law Firm SEO.

You probably depend on search engines like Google to drive visitors to your law firm website and bring in new clients. If so, you know that it can be a challenge to outrank the competition for your target search queries. Law firm SEO is competitive, and search engine optimization can seem mysteriously complex to the

What to Do If Your Law Firm’s GMB Listing Was Suspended

A Google My Business (GMB) listing is a vital tool for any small law firm. A prominent GMB listing leads clients directly to your firm and helps them contact you quickly and easily. Google’s local 3-pack includes the three highest-quality, relevant listings in the local search area, meaning that your clients will see your listing

Going Beyond Legalese: Content Strategies for a Better Law Firm Website

What’s the secret to effective content marketing for lawyers? Incorporate these 3 critical steps into your process. Identify your target clients Speak their language Understand the buyer’s journey Get to know your target audience Before you can begin to incorporate keyword research into your client acquisition strategies, you’ve got to put yourself in the mind

How to Get Started with Local SEO: A Guide for Solo Lawyers and Small Firms

When someone is looking for legal representation, there’s no shortage of attorneys to choose from. Online competition for legal services is fierce, but solo lawyers and small firms can compete with larger, national firms at the local level with a good content strategy and local SEO. This article assumes that you have a single physical