SEO

How to Respond to Negative Reviews: Best Practices for Law Firms

Online reviews are here to stay, and they play an important role in the success of any law firm. Reviews on sites like Yelp, Google and Avvo are key to the decision-making process for many people when they need to hire a lawyer. That’s why it’s good practice to claim your local and niche directory

Virtual Offices and Local SEO for Law Firms

If you’re running a law firm, large or small, marketing is usually a priority. Local search engine optimization is often a big part of that. That’s why you should understand the possible ramifications of using virtual offices to spearhead your local SEO strategy. Let’s take a closer look at what you need to know. What

Example GMB post from a law firm

These days, law firms usually understand the importance of online marketing and search engine optimization (SEO). You probably know the value of a quality Google My Business (GMB) page and are using it to your strategic advantage. You’ve got that covered, but there’s one GMB feature you may have missed. Are you harnessing the power

4 stars on a brick wall representing review stars

Online reviews are proving to be highly effective tools for that “word of mouth” buzz that has long been the source of new business for law firms. Managed carefully, your online reviews portal can be the workhorse of your marketing strategy. Asking clients for a favor is tricky for any business, but law firms have

Illustration of a man pointing to an open book

Though search optimization tools seemingly make SEO easy for everyone, true SEO mastery only comes with experience and a bit of study. One of the most important aspects to learn is the key terminology. This post provides an SEO cheat sheet of the most commonly used terms that can be confusing to SEO novices. 1.

Make Search Performance Fireworks with 10 SEO Quick Fixes

Don’t let the “lazy, hazy crazy days of summer” make you lax about your company’s website. Create SEO fireworks with some quick SEO fixes that anyone can implement. These easy adjustments help you increase your rankings and search presence, thus increasing your site traffic and profitability. Here are 10 easy search engine optimization techniques to

How to Use Rich Snippets to Boost Ecommerce Sales

As digital marketing campaigns continue to evolve and become even more competitive, many ecommerce businesses are looking for ways to stand out from the pack. Employing less common marketing techniques is a strong strategy, and dedicating resources to the creation of rich snippets in search engine results is a wise investment. With only an estimated

keyword research pot of gold

Basic SEO guidelines remind you to position your keywords in headings, alt tags, meta-descriptions, etc. More in-depth keywords optimization, however, requires a bit more strategic planning.