Website Optimization

Using Social Proof in Your Law Firm Marketing

Have you ever been to a networking event where you weren’t sure how to act? Should you maintain a professional demeanor appropriate for the office, or should you adopt your relaxed, social butterfly persona? Most of us will take our cues from other attendees in this situation, a psychological phenomenon known as “social proof.” What

Young woman lawyer rolling her eyes with her hand covering her face while looking at her law firm website

Do you remember when you were young and there was a kid in school who never invited anyone back to her home? Maybe she came to your house, but you never, ever went to hers. Chances are good that she was embarrassed by her home. Maybe her parents weren’t hospitable to guests. Maybe the house

keyword research pot of gold

Basic SEO guidelines remind you to position your keywords in headings, alt tags, meta-descriptions, etc. More in-depth keywords optimization, however, requires a bit more strategic planning.

Questions to ask a digital marketing firm

Digital marketing is a more complex field than many business owners realize. Implementing the different techniques correctly requires significant training that many entrepreneurs and professionals simply lack the time to pursue. Hiring a web consulting firm is the easier and more efficient approach to digital marketing. Not all agencies are best for your business, however,

Google is Serious About Mobile-Friendly Websites

For a while now, Google has been telling website owners to get their acts together and make sites more user-friendly on mobile devices. A few weeks ago, Google made a few changes that suggest that mobile-friendly websites will perform better in mobile search results.  By “perform better” I mean that sites will not only rank higher

Twitter Highlights from Internet Summit 2014, Raleigh, NC

After attending the Techmedia’s Digital Summit in Atlanta last May, I thought I’d check out the Internet Summit, which was held in Raleigh, NC last week. Steve Wozniak had to cancel his keynote at the Atlanta conference due to flight delays, so I was happy to see him on the agenda in Raleigh. If there’s one thing that

"Everyone" is not your target customer

I consult with a lot of folks about how to market their products and services online. We may be planning a new website design, preparing for an SEO audit or discussing new channels for their web marketing efforts. I always ask them who they want to reach. In other words, who’s their target customer? Business

Is your website optimized for mobile?

It’s probably more than you think. According to a recent study by the Pew Research, 45% of American adults have a smartphone and 25% have a tablet like the iPad. “31% of current cell internet users say that they mostly go online using their cell phone, and not using some other device such as a

We look at a lot of websites as part of the work we do for our clients. We see the good, the bad, and the ugly. I can usually distinguish which websites were created by a professional web design firm, the ones that were created from a template, and the ones that were created by